Executive Brief

Traditional digital channels are failing to engage the modern customer. With over 50% of policyholders now preferring WhatsApp over email or phone, insurers face a critical choice: adapt or lose touch. This report examines how top-tier firms are turning 80% open rates into a competitive advantage for sales and claims.

What You’ll Read

• ‍The Engagement Gap: Why 80% of WhatsApp messages are read within five minutes.
• ‍Highest ROI Use Cases: A framework to identify where WhatsApp beats traditional apps.
• ‍Technical Workarounds: Solving the data validation and UI limits of standard chat.
• ‍Compliance Secrets: How to maintain strict data privacy within conversational flows.

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"The fact that WhatsApp enjoys significantly higher open rates than emails, 80% of WhatsApp messages are seen within five minutes, presents a tremendous opportunity for insurers to become more proactive."

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